✅ Strong and Consistent Branding
The booth showcases a striking purple theme with a prominent “KOREA PAVILION” sign that instantly captures attention. The use of KOCCA (Korea Creative Content Agency) branding strengthens Korea’s national and cultural identity, reinforcing the country’s image as a leader in the creative industry.

✅ Welcoming and Functional Layout
Designed for both aesthetics and flow, the booth features a front reception counter, dedicated meeting area, and wide open walkways. This thoughtful layout ensures easy navigation and encourages visitor interaction.

✅ Visual Appeal and Modern Design
With high-impact graphics and vibrant backdrops, the booth brings Korean creative content to life — even from a distance. Digital displays and colourful decor elements enhance the atmosphere, making the space feel both lively and forward-thinking.