✅ Modern, Unified Design
The booth featured an open-access layout with demo zones surrounding a central meeting area. This setup enabled smooth visitor flow and clear visibility across the space.
The use of crisp white and deep blue tones elevated the Korean Alliance branding, delivering a sleek and professional aesthetic.

✅ Alliance Branding Wall
The back wall prominently showcased logos of more than 40 alliance members—such as LG, KBS, ETRI, SK Telecom, Canon, AWS, and others—highlighting the strength of collaboration within Korea’s broadcasting ecosystem.
This feature also helped visitors easily identify leading Korean contributors to ATSC 3.0 innovation.

✅ Impact
The pavilion effectively united major Korean stakeholders in next-generation broadcasting within a single, cohesive design.
Serving as both a technology showcase and a networking hub, the booth aligned with NAB’s international platform—emphasising Korea’s strategic role in shaping the future of media technology.